Fresh Meat vs Meat Meal
'What is meat meal?' I hear you ask. Sometimes it's not as meaty as the name suggests. That's why we only use fresh or freshly prepared traceable meat and fish.
Meat and fish meal tends to be made from untraceable animal derivatives that are stewed together and then ground down at high temperatures to make a high protein powder. We only ever use fresh or freshly prepared meat and fish for the following reasons:
Fresh meat offers a more rounded nutritional balance for your howling hound, similar to what they would be enjoying in the wild. While meat and fish meal has lots of protein, the high cooking temperatures roast out all the other nutrients your dog needs such as omega 3 & 6, good fats, natural oils and vitamins.
Fresh meat is naturally very digestible as it's what dogs have always eaten and have evolved to enjoy. Meat meal can be tough on the digestive system, particularly for dogs with sensitive stomachs. In most cases, excessive amounts of protein are not necessary.
3. Flavour - Our Naturally Delicious Mark
Our fresh meat recipes still have all at the oils, flavours and smells of the fresh meat and fish that makes them. These oils, flavours and smells are cooked out of meat meal so the biscuits lack the palatability of Beco Food. Every bite of our food comes with a naturally delicious mark. If your dog doesn't like it, we will refund the bag.
4. Traceability, Ethics & Sustainability
Using fresh and freshly prepared meat and fish means we can trace it back to the source and guarantee the animals ethical treatment and sustainable sourcing. We work with MSC to ensure every fish in our recipe is caught sustainably. We have visited our free-range chicken farm to ensure every chicken is truly free range. Meat meal tends to be untraceable with bits and bobs from multiple animals making up each bite. It makes it near impossible to guarantee the quality, ethics and sustainable sourcing of the ingredients.