Meat meal is very cheap and commonly used meat content in the pet food industry.
Meat meal and dehydrated meat are all the bits and bobs of animals that humans can't eat, including beaks, feet and feathers. The bits and bobs tend to come from multiple untraceable sources. They are then cooked at up to 400˚C and ground down into a brown protein powder.
It is tough on the digestive system and lacks lots fo the key nutrients a dog would enjoy in the wild.
Fresh is Best
We only use 100% fresh and freshly prepared meat in our food. No meat meal or dehydrated meat. Our meat is cooked at 90˚C so it still has all the natural fats, proteins and amino acids your pup would be enjoying in the wild.
We know exactly where all of our meat and fish comes from and can guarantee every animal is treated ethically and reared sustainably. We visited our chicken farm to prove it.