Giving 1% for the Planet

We can, and do, give more. But we’ll never give less than 1%.

1% for the Planet is a global movement, getting businesses and individuals to pledge 1% of their income back to the planet. It’s directed hundreds of millions of dollars to environmental nonprofits around the world. 

Being part of 1% for the Planet means we donate 1% of our gross sales directly to environmental and social projects. And this stays the same, whether we’ve had a profitable year or not. We’ll always be held accountable, and never ever give less than 1% back to the planet. 

Yvon Chouinard and Craig Mathews founded 1% for the Planet to put a stop greenwashing 

They wanted to be able to certify reputable giving. In their own words “because companies profit from the resources they take from the earth, they should protect those resources”. They, and we, believe that collective action is the most powerful, so by bringing together individuals, businesses and nonprofit organisations, all of those one percents really start to add up. 

But to fight climate change, we have to also acknowledge climate injustice

There is a huge disproportionate impact of environmental issues, which is why their goal is multi-faceted, addressing both environmental and social justice. They work to make sure everyone, regardless of race, gender, income or nation of origin, is entitled to environmental protection. 

We see giving our planet 1% back as a small but mighty commitment

Like 1% for the Planet say: “single collective action by a dedicated group of people can create a world of difference”. We’ve been able to partner with lots of nonprofits and continue to give back to our planet by donating, volunteering, and providing further financial support to the causes that matter. 

To read more about 1% for the Planet, and the incredible work they do, head over to their website: onepercentfortheplanet.org.