Our environmental strategy v2

Working to have a big (and positive) impact on you and your pet's life, with as little impact on the planet as possible.

Prioritising, in equal measure, the people we are responsible for, reducing our environmental impact, offsetting what remains and supporting positive environmental action.



"Striving for sustainability"


As a business that makes things, our biggest impact (over 99% of our carbon emissions) comes from our supply chain.

Reducing the impact of how we make our products has always been, and continues to be, a big focus. We manage it on three levels - material/ingredient sourcing, manufacturing and reducing our direct impact. 



When it comes to materials, we use recycled, natural or renewable wherever possible.

Equally, we're looking for the material that has the right qualities to make products to exceed your expectations. It could be its strength, flexibility or texture. This search continues until we settle on a material that gives the product everything it needs, in both quality and impact reduction.

It is always a balance. Sometimes it's better to use a material that has an environmental impact 10% greater than the most "green" option out there. If that extra 10% means a product that lasts a lifetime, it could be worth it.




We aim to use certified materials and supply chains. Even when certified, no supply chain can guarantee perfection. 

That's why we're digging deep into ours and working on improvements. We've built long-term relationships with our partners, some ranging over 10 years. We're in daily conversation; making improvements to working conditions, measuring their environmental impact, exploring new ideas and sharing it all with you.



We've taken big steps to help us achieve our targets.

It would be disingenuous to ask so much of our partners without doing our bit. So, we measure, target and create programmes to move to cleaner energy, reduce water usage, and divert waste from landfill. 

We're now powered by 100% renewable energy, we've installed solar panels and are a gas-free site. We recycle 100% of the packaging our goods arrive in (pallet wrap included) and have installed showers so the team can run, cycle or walk into work instead of driving.

We're excited to have made this progress and have punchy targets this year, so won't stop moving forward.




"Sharing the journey"


It's a journey of continuous improvement and, to keep us accountable, we'll be sharing the ups and down that come with it.



"Paying our (environmental) debts"


No matter how much we work to reduce it, we recognise that we still have an impact. So we've joined the network of businesses committed to paying their environmental taxes. 




We donate 1% of every sale to social and environmental causes. That's 1% sales, before any other expenses. And offset 100% of our carbon emissions through traceable projects.

When it comes to the bottom line, whether we have a good year, or a not so good year, we're committed to supporting environmental projects. At the moment, only 3% of global philanthropy goes to the environment. We're excited to join the network of businesses working to change that.

We set science-aligned carbon reductions targets in line with the global net-zero goal of preventing global warming from reaching 1.5˚C by 2050.

That doesn't make us net-zero. Net-zero is bigger than all of us; it's governments, businesses and individuals combined. Instead, we align with the global net-zero target, doing our little bit to help achieve it.

Don't nod off just yet. We get it, we're geeking a little here.

It's just that we know that no matter how big we get, we'll always be limited by our size. So, we search for networks we can join with a shared goal. Working together, with other businesses, we can have a greater impact than we could on our own - potentially on a global scale.


"Sharing inspiration"


We're not here to claim that we inspire anyone. Instead, we want to amplify the voices of those in our community who inspire us.

We are here to share their stories and help their movement gather momentum. If you know of anyone, let us know and we can work together to help.


"What it's all about"


We're not perfect. Our products aren't either. But we'll keep making improvements and give you details so you can make an informed decision when choosing what's best for your pet.

We do it all in the hope that when you're feeding your dog, cleaning up after them or playing tug-o-war; you know that the environmental impact of whatever they're enjoying has been considered, reduced and offset wherever possible.