Managing our impact
Cutting
carbon
Reducing risk
to nature
Considered
design
1. Taking responsibility for our carbon
Let's be honest - our pets have an impact. The high meat diet, the toy destruction, the daily clean-up routine. It all adds up.
We're working to reduce that footprint by taking responsibility for ours - measuring our emissions, making a plan to reduce them, and being upfront about what we can't yet avoid.
We're certified to The Climate Label standard, with their team independently verifying our carbon measurement, reduction plan, and how we handle our unavoidable emissions.
2. Reducing impact on nature
Pets and the outdoors go hand in hand. Whether it's a game of fetch or a walk that requires a poop bag or two, we want those green spaces to stick around.
That's why we measure and work to reduce our impact on nature and biodiversity across everything we make - and why we support partners who are actively restoring the wild places pets (and their owners) love most.
3. Considered design
Humans and their pets currently use 1.7x what the planet can actually provide.
Going circular is one of the most practical ways to bring that number down - using less by making more of what's already here.
We're a small brand, but that doesn't mean we can't move the dial. We're steadily increasing the recycled content across our products, so every bag, wipe and liner is doing a little less damage than the one before it.
Source: Earth Overshoot Day 2024.
