Ethically made to  the highest standards

our process

Inspired by tomorrow

We look to the latest technology to help us get the best from nature and minimise the environmental impact of manufacturing. We love getting geeky alongside our suppliers, hunting down technological advancements that allow us to make even better products and with smaller carbon footprints.

our ingredients

From farmers
to fishing boats

For us, it’s not enough to just use really great ingredients and materials – it’s super important that they’re sourced as ethically and sustainably as possible. That’s why all the talented farmers and fishermen who grow, fish and harvest what we make, do so responsibly.

The dinner dogs deserve

They say life’s all about balance. Creating healthy dog food is not so different. That’s why all of the meals we make are nutritionally complete with just the right amount of meat and vital vitamins. You won’t be finding any untraceable, rendered meat meal in our food. Our meat is traceable, freshly prepared and cooked at low temps to make it even more digestible and delicious.

Built to Last

Some dogs are cuddlers (ahh), some are fetchers (vrooom) and some are, well, absolutely hell-bent on complete and utter destruction. Our dog toys are designed to last for dogs of all shapes and sizes. We use a combination of materials to create something that’s as sturdy as it is fun. Because, whether human or dog, there’s nothing more heartbreaking than a favourite toy breaking.

Got You Covered

We set out to make sure we have every area of your dog’s life covered. From bamboo food bowls to silicone can covers, and everything between, our clever little accessories are tested to make sure they're perfect for you and your dog.

Big, Strong & Leakproof

Here’s a poop fact to bring up at your next party: over 18 million dog poops are deposited every day in the UK. That’s a lot of plastic bags to scoop them all. We make our dog poop bags from either recycled materials or home compostable cornstarch/PBAT. They’re incredibly strong so… well, you can imagine.