Inspired by tomorrow
We look to the latest technology to help us get the best from nature and minimise the environmental impact of manufacturing. We love getting geeky alongside our suppliers, hunting down technological advancements that allow us to make even better products and with smaller carbon footprints.
For us, it’s not enough to just use really great ingredients and materials – it’s super important that they’re sourced as ethically and sustainably as possible. That’s why all the talented farmers and fishermen who grow, fish and harvest everything we make, do so responsibly.
The dinner dogs deserve
They say life’s all about balance. Creating healthy dog food is not so different. That’s why all of the meals we make are nutritionally complete with just the right amount of meat and vital vitamins. You won’t be finding any untraceable, rendered meat meal in our food. Our meat is fully traceable, freshly prepared and cooked at low temps to make it even more digestible and delicious.
Built to Last
Some dogs are cuddlers (ahh), some are fetchers (vrooom) and some are, well, absolutely hell-bent on complete and utter destruction. Our dog toys are designed to last for dogs of all shapes and sizes. We use a combination of natural materials to create something that’s as sturdy as it is fun. Because, whether human or dog, there’s nothing more heartbreaking than a favourite toy breaking.
Got You Covered
We set out to make sure we have every area of your dog’s life covered. From bamboo food bowls to silicone can covers, and everything between, our clever little accessories are tested to make sure they're perfect for you and your dog.
Big, Strong & Sustainable
Here’s a poop fact to bring up at your next party: over 18 million dog poops are deposited every day in the UK. That’s a lot of plastic bags to scoop them all. We make our dog poop bags with the latest technology and materials. They’re incredibly strong so… well, you can imagine.
Best of the Best
We use 100% free range chickens who are free to enjoy open, green pastures and lead longer, natural lives. As they all should.
Cod and Haddock
Source: NE Atlantic
Our cod and haddock are wild-caught from healthy fish stocks in the North Atlantic ocean, using fishing techniques to reduce bycatch of other marine wildlife.
Our turkey is high in protein and gentle on the digestive system. What’s more, it’s naturally low in fat and full of the essential nutrients your dog needs for a healthy immune system.
Anything but boring, wild boar has an incredibly low carbon footprint thanks to its free, foraged diet and lack of agriculture throughout their lives.
Our tuna is certified sustainable and wild-caught from monitored and well managed oceans, using fishing techniques to reduce bycatch.
Fresh free range eggs naturally bind our biscuits together. They are digestible and packed with protein.
Carrots are packed full of Vitamins A and C which help support a strong and healthy immune system.
Chickpeas are an amazing source of fibre and protein, helping to build strong muscles and aid digestive health.
A spoonful of spirulina is like eating a handful of vegetables. We add a little to this recipe giving your dog the health boost they deserve.
Broccoli is a true superfood. It’s filled with vitamins, fibre and potassium, all key nutrients for a happy and healthy life.
Spinach is rich in vitamin C, a powerful antioxidant that promotes skin health and immune function.
Pumpkin is super nutritious with a rich source of fibre and a whole host of immune-boosting nutrients.
Chamomile is naturally relaxing, helping to calm and soothe overexcited or anxious dogs.
Just like spirulina, a spoonful of algae is like eating a handful of vegetables. We add a little to this recipe to give your dog a big boost to their health.
Kale is rich in antioxidant vitamins that help to naturally boost your dog's immune system.
Chicory is a natural prebiotic that aids your dog’s digestion and is great for gut health.
A low calorie vegetable filled with vitamin C and K. Super vitamins for a healthy heart and immune system.
Bamboo is super strong and grows in abundance, absorbing 35x more carbon than trees.
Tapped from the trunks of rubber trees, its strength and elasticity makes it perfect for dog toys.
This compostable material is converted into polymers so it has the strength and versatility of plastic.
Silica binds everything on earth together. It's everywhere. Once extracted it becomes sturdy silicone. Perfect for adventure accessories.
Recycled plastic bottles are used to make the hardy cloth and soft stuffing in our toys & beds.
Growing densely in abundance, hemp saves precious arable land for farming. It makes a hardy rope.
Used to give our mint scented poop bags their fresh scent. This oil has been sourced from a UK farm.
The byproduct of rice farming. Rice husks are added to reinforce and strengthen the end product.
Silky soft and super strong. Our recycled cotton makes rope that will go the extra mile.