Ethically made to the highest standards

They say life’s all about balance. Creating healthy dog food is not so different. That’s why all of the meals we make are nutritionally complete with just the right amount of meat and vital vitamins. You won’t be finding any untraceable, rendered meat meal in our food. Our meat is fully traceable, freshly prepared and cooked at low temps to make it even more digestible and delicious.

Some dogs are cuddlers (ahh), some are fetchers (vrooom) and some are, well, absolutely hell-bent on complete and utter destruction. Our dog toys are designed to last for dogs of all shapes and sizes. We use a combination of sustainably-sourced natural materials to create something that’s as sturdy as it is fun. Because, whether human or dog, there’s nothing more heartbreaking than a favourite toy breaking.

We set out to make sure we have every area of your dog’s life covered. From bamboo food bowls to silicone can covers, and everything between, our clever little accessories are ethically-made, responsibly sourced, tested and perfect for you and your dog.

Here’s a poop fact to bring up at your next party: over 18 million dog poops are deposited every day in the UK. That’s a lot of plastic bags to scoop them all. We make our dog poop bags with the latest eco-technology and materials, so you can clean up after your dog sustainably. They’re incredibly strong too, so… well, you can imagine.