our process
Inspired by tomorrow
We look to the latest technology to help us get the best from nature and minimise the environmental impact of manufacturing. We love getting geeky alongside our suppliers, hunting down technological advancements that allow us to make even better products and with smaller carbon footprints.
our ingredients
Sustainably sourced
For us, it’s not enough to just use really great ingredients and materials – it’s super important that they’re sourced ethically and sustainably too. That’s why all the talented farmers and fishermen who grow, fish and harvest everything we make, do so without exploiting people or planet.
Best of the Best
Chicken
Source: UK
We use 100% free range chickens who are free to enjoy open, green pastures and lead longer, natural lives. As they all should.
Cod and Haddock
Source: NE Atlantic
Our cod and haddock are wild-caught from the North Atlantic ocean, using certified sustainable fishing techniques to reduce bycatch of marine wildlife.
Turkey
Source: UK
Our turkey is high in protein and gentle on the digestive system. What’s more, it’s naturally low in fat and full of the essential nutrients your dog needs for a healthy immune system.
Wild Boar
Source: Germany
Anything but boring, wild boar has an incredibly low carbon footprint thanks to its free, foraged diet and lack of agriculture throughout their lives.
Skipjack Tuna
Source: EU
Our tuna is certified sustainable and wild-caught from monitored and well managed oceans, using fishing techniques to reduce bycatch.
Egg
Source: Ireland
Fresh free range eggs naturally bind our biscuits together. They are digestible and packed with protein.
Carrot
Source: UK
Carrots are packed full of Vitamins A and C which help support a strong and healthy immune system.
Chickpeas
Source: UK
Chickpeas are an amazing source of fibre and protein, helping to build strong muscles and aid digestive health.
Spirulina
Source: China
A spoonful of spirulina is like eating a handful of vegetables. We add a little to this recipe giving your dog the health boost they deserve.
Broccoli
Source: Germany
Broccoli is a true superfood. It’s filled with vitamins, fibre and potassium, all key nutrients for a happy and healthy life.
Spinach
Source: Germany
Spinach is rich in vitamin C, a powerful antioxidant that promotes skin health and immune function.
Pumpkin
Source: Germany
Pumpkin is super nutritious with a rich source of fibre and a whole host of immune-boosting nutrients.
Chamomile
Source: UK
Chamomile is naturally relaxing, helping to calm and soothe overexcited or anxious dogs.
Algae
Source: EU
Just like spirulina, a spoonful of algae is like eating a handful of vegetables. We add a little to this recipe to give your dog a big boost to their health.
Kale
Source: Germany
Kale is rich in antioxidant vitamins that help to naturally boost your dog's immune system.
Chicory
Source: EU
Chicory is a natural prebiotic that aids your dog’s digestion and is great for gut health.
Green Bean
Source: EU
A low calorie vegetable filled with vitamin C and K. Super vitamins for a healthy heart and immune system.
