Ethically made to the highest standards

our process

Inspired by tomorrow

We look to the latest technology to help us get the best from nature and minimise the environmental impact of manufacturing. We love getting geeky alongside our suppliers, hunting down technological advancements that allow us to make even better products and with smaller carbon footprints.

our ingredients

Sustainably sourced

For us, it’s not enough to just use really great ingredients and materials – it’s super important that they’re sourced ethically and sustainably too. That’s why all the talented farmers and fishermen who grow, fish and harvest everything we make, do so without exploiting people or planet.

The dinner dogs deserve

They say life’s all about balance. Dog food is not so different. That’s why all of the meals we make are nutritionally complete with just the right amount of meat and vital vitamins. You won’t be finding any untraceable, rendered meat meal in our food. Our meat is fully traceable, freshly prepared and cooked at low temps to make it even more digestible and delicious.

Built to Last

Some dogs are cuddlers (ahh), some are fetchers (vrooom) and some are, well, absolutely hell-bent on complete and utter destruction. Our toys are designed to last for dogs of all shapes and sizes. We use a combination of sustainably-sourced natural materials to create something that’s as sturdy as it is fun. Because, whether human or dog, there’s nothing more heartbreaking than a favourite toy breaking.

Got You Covered

We set out to make sure we have every area of your dog’s life covered. From bamboo food bowls to silicone can covers, and everything between, our clever little accessories are ethically-made, responsibly sourced, tested and perfect for you and your dog.

Big, Strong & Sustainable

Here’s a poop fact to bring up at your next party: over 18 million dog poops are deposited every day in the UK. That’s a lot of plastic bags to scoop them all. We make ours with the latest eco-technology and materials, so you can clean up after your dog sustainably. They’re incredibly strong too, so… well, you can imagine.

Best of the Best

Chicken

Source: UK

We use 100% free range chickens who are free to enjoy open, green pastures and lead longer, natural lives. As they all should.

Cod and Haddock

Source: NE Atlantic

Our cod and haddock are wild-caught from the North Atlantic ocean, using certified sustainable fishing techniques to reduce bycatch of marine wildlife.

Turkey

Source: UK

Our turkey is high in protein and gentle on the digestive system. What’s more, it’s naturally low in fat and full of the essential nutrients your dog needs for a healthy immune system.

Wild Boar

Source: Germany

Anything but boring, wild boar has an incredibly low carbon footprint thanks to its free, foraged diet and lack of agriculture throughout their lives.

Skipjack Tuna

Source: EU

Our tuna is certified sustainable and wild-caught from monitored and well managed oceans, using fishing techniques to reduce bycatch.

Egg

Source: Ireland

Fresh free range eggs naturally bind our biscuits together. They are digestible and packed with protein.

Carrot

Source: UK

Carrots are packed full of Vitamins A and C which help support a strong and healthy immune system.

Chickpeas

Source: UK

Chickpeas are an amazing source of fibre and protein, helping to build strong muscles and aid digestive health.

Spirulina

Source: China

A spoonful of spirulina is like eating a handful of vegetables. We add a little to this recipe giving your dog the health boost they deserve.

Broccoli

Source: Germany

Broccoli is a true superfood. It’s filled with vitamins, fibre and potassium, all key nutrients for a happy and healthy life.

Spinach

Source: Germany

Spinach is rich in vitamin C, a powerful antioxidant that promotes skin health and immune function.

Pumpkin

Source: Germany

Pumpkin is super nutritious with a rich source of fibre and a whole host of immune-boosting nutrients.

Chamomile

Source: UK

Chamomile is naturally relaxing, helping to calm and soothe overexcited or anxious dogs.

Algae

Source: EU

Just like spirulina, a spoonful of algae is like eating a handful of vegetables. We add a little to this recipe to give your dog a big boost to their health.

Kale

Source: Germany

Kale is rich in antioxidant vitamins that help to naturally boost your dog's immune system.

Chicory

Source: EU

Chicory is a natural prebiotic that aids your dog’s digestion and is great for gut health.

Green Bean

Source: EU

A low calorie vegetable filled with vitamin C and K. Super vitamins for a healthy heart and immune system.