We're on a mission to make responsible pet clean up second nature.
Armed with our range of considerate clean-up products for dogs and cats, and a commitment to climate action, nature, and the circular economy.
The problem.
Millions of us clean up after a pet every day. That's a lot of bags, a lot of wipes, a lot of stuff that ends up somewhere.
We haven't found a perfect answer to that. We've spent 15 years looking for better ones, and we're still looking.
This is where we've got to, so far.
It starts with better materials.
Most of a product's impact is decided before it's made, so materials are where we push hardest. Our super-strong poop bags & litter liners use recycled plastic. Our silky-soft wipes are made from plant derived rayon.
Four other things we're working on.
1. Climate
We measure our carbon footprint across our supply chain and look for ways to bring it down. We'll publish what we find here, including the years it doesn't move.
2. Nature
Materials matter, and so do the places you actually walk your dog. We work with Trash Free Trails to clear litter from the green spaces dogs (and the humans attached to them) love to explore.
3. Design
Before we make anything, we ask whether it can be made better. That's recycled materials and less packaging, sorted at the design stage rather than bolted on at the end.
4. Transparency
We'll tell you where we actually are, including the messy in-progress bits and the things that haven't worked.
Cleaner trails. Happier tails.
We've partnered with Trash Free Trails to help clean up wild places and reconnect people and pets with the outdoors.
Whether it's filling a poop bag or a bin liner, every bit counts. Because the trails your dog (or cat) loves to explore deserve to be as wild as they are.
We're not there yet. But we're getting closer.
We're further along than we were last year. We'll keep publishing the numbers, the flat years included.
Thanks for being part of it.
Some of the charities we've supported
With your help, we're able to continue supporting environmental causes
Trees for Life
Trees for Life are rewilding the Scottish Highlands. They're planting native trees across 44 sites to bring back the Caledonian Forest, and the species that once lived in it.
2025 Campaign